What is a Website?
A website is the digital hub that represents your business on the internet. It is where your customers can find information about your business, your services, prices, hours of operation, and how to contact you. A website allows you to reach your customers consistently, even when your business is closed.
Have you ever had someone contact you with questions about your business, and then had to give them a long explanation over the phone?
If your answer is yes, then the solution is; to have an online site that directly communicates your business information to the customer or anyone who wants to visit your website. A website is not just a website, it creates customer trust, reduces costs and provides free marketing, as well as; it enhances the relationship between you and your customer by sitting directly with the customer.
So, let’s take a look at the benefits you can inherit from having a website and the disadvantages that can come to you if you are absent from the online world.
✔️ Benefits of a Website for your Business
1- 24/7 Availability: Your website is open 24 hours a day, 7 days a week, making it easy for your customers to access any information they need at any time and stay up to date with your business.
2- Increase Trust: Customers believe that businesses with an official online presence are trustworthy. A good website shows professionalism and integrity, and we can say that it is a place where people value the services you provide."
3- Free Marketing: A website allows you to easily reach new markets, by using SEO (Search Engine Optimization), you can easily appear in the first results of search engines.
4- Cost Reduction: A website can help you reduce advertising and marketing costs, by directly delivering the information they need to your customers.
5- Easy Communication: You can easily communicate with your customers using contact forms, email, or live chat that you have integrated into your website.
⛔ Disadvantages of Not Having a Website
1- Losing Customers: Customers often search for services and products online. If you don’t have a website, you can miss out on many business opportunities. Example; Sayid is a boy living in Mogadishu who wants to go on a trip to Hargeisa. He wants to quickly find a travel agency that can arrange for him:
- Flight tickets, - Hotel accommodation, - And a rental car. He went to Google to find travel companies. He saw two companies: Agency 1 – They have a website where they describe:
- Prices for services - Online booking form - Photos from previous trips - Reviews from previous customers Agency 2 – He hears about its name on social media, but: It doesn’t have a website - He only gets a person’s number - There are no details to read. Sayid chooses Agency 1, even though the price it offers is higher than Agency 2. The reason is: 👉 They appear efficient, reliable and ready for customers. Result: The company without a website (Agency 2) lost a sales opportunity, because customers do not get any details from you, do not feel confident, and turn to other competitors who are digitally visible.
2- Market Competition: If your competitors have modern websites, they can get more customers, and this causes you to not sell as many products or not reach the goals you set for that month or year.
3- Lack of Trust: Customers are suspicious of businesses without a website, which can lead to a decrease in the trust that customers have in you. For example; “Abdi is a man who wants to hold his wedding in a nice hall. He hears about “Mogadishu Halls” being praised for its beauty and invitations, and he wants to know:
- The price of renting the hall - The number of people it can accommodate - The interior photos - How to book an appointment. When he searched for the name on Google or Facebook, he couldn’t find any official website or information — only a few unofficial photos and a personal phone number. He asked himself: “Is this company reliable? Is it official?” “Why don’t they have a website like the others?” “Can I trust them for my wedding?” This feeling pushed him to choose another company with a complete website with visuals and details, even if the price charged by Abdi was lower than the company he had chosen.
What can you do to prevent it?
To prevent customer distrust, you need to officially represent your business online — especially by having a modern and professional website. Your website is the first face that customers see, and it can reflect the reputation and quality of your business.
Essential Steps:
1- Create a Website That Shows Your Brand: Include your company name, logo, quality images, and the services you offer. Provide complete and easy-to-find information: service prices, business hours, company address, and types of services you provide.
2- Register on Google Maps: This shows that you are a real company and can be easily contacted.
3- Connect Social Media Accounts: When your website and social media are connected, it increases customer trust.
4- Improve User Experience: A simple and modern website directly demonstrates that your company is up-to-date.
If you don’t have technical experience, don’t worry, Gamuun Digital will help you design and build a high-quality website that fully represents your business. No website = No trust = Lost customers. A good website = Trust + Reputation + Increased sales. You can decide today to develop your business so that you don’t become a business that people doubt.
Why Do You Need Gamuun Digital? If you are a restaurant owner, construction company, real estate, travel agency, or transportation company, Gamuun Digital is the digital solution you need. We create your website for you, market your services for you, and help you reach more customers.
- Don’t miss out on digital opportunities for your business. Contact Gamuun Digital today to start your digital journey.
Start Today - Gamuun Digital, is the beginning of your Success.